Rijk van Meekeren is all about pushing boundaries. His eyes start to sparkle whenever he sees an opportunity to do things a better way. It's part of his drive to develop and implement products and solutions for innovative organisations. A true entrepreneurial spirit, he founded B2C Europe together with Jose Vega in 2000. In the sixth edition of the Cross-Border Magazine, we talk to him to learn more about current trends in green and social delivery.
As global e-commerce is growing rapidly and will continue to do so in the coming years, there will be an increasing number of online purchases that also causes an increase in the number of deliveries, delivery options and in higher consumer expectations. This means that there will be put extra pressure on an already complex last mile. New initiatives are being developed, including the concept of Green and Social delivery.
B2C Europe has written a whitepaper on this topic, which provides valuable insights in alternatives to the traditional delivery systems, the essential innovations in the field of sustainability and the involvement of the society, trends in sustainable e-commerce logistics, the views and attitudes of the European consumer and more. Download the whitepaper here.
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