The opportunities available to retailers within the fashion industry are enormous.
As the world becomes increasingly connected, it also becomes easier and cheaper to sell clothes, footwear and accessories to consumers in new countries. At the same time, as more people buy products online, the more sophisticated, streamlined and cost-effective the associated logistics become, making it faster and cheaper for sellers to reach their customers, wherever they may be.
The first section of the Checkout4Fashion whitepaper takes an in-depth look at the statistics associated with the fashion industry and the size of the opportunity available to brands willing to take advantage of both the digitalisation and internationalisation of consumer culture. The following sections address some of the questions that a fashion retailer must consider before selling their products online to multiple countries. The habits of online consumers are examined, as well as the best way to market your online products in new regions, the different means of getting your products to your customers, and how to look after your international customers after purchase.
The information provided should give retailers an idea of the various options available to them and how to choose the best ones for their business. The final part of the whitepaper focuses on China, which is quickly becoming the most significant market for the fashion industry. The world’s most populous country also acts as an indicator of worldwide sales of clothes, footwear and accessories in the years to come.
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