The white paper “7 best packaging practices for e-commerce success” by Ranpak captures the current trends in e-commerce and the resulting practical tips for the best in-the-box packaging.
In today’s online shopping era there’s only one chance to make a good first impression. A positive unboxing experience is key in making this impression.
On behalf of Ranpak, Harris Interactive surveyed over 1000 online shoppers across Europe and the USA in July 2016 to uncover their brand packaging expectations and recent unboxing experiences focusing on in-the-box packaging materials. The results show a preference for paper packaging materials in order to increase consumer repurchase intention and loyalty. For more information, please contact Steffie Leszczynski, Manager Marketing Communications