Whitepaper: How to target an additional 58 million online shoppers? - Crossing the border to Germany

Cross-border business remains one of the very few growth opportunities in today‘s highly optimized e-commerce landscape. Utilizing the differences in pricing, taxes, consumer preference and scale, smart merchants can easily access huge potential even if their home markets are already mature and saturated.

But despite all EU harmonization efforts, there are still local requirements and pitfalls for merchants who want to go abroad – from the local adaptation of
key processes such as payment methods, to legal and tax compliance, and of course consumer preferences. Each market has its pros and cons, and only the
biggest merchants and players in the market appear able to solve them. This whitepaper, however, will show a viable solution for SME players as well. Germany
is definitely one of the most attractive e-commerce markets in Europe – but entering this market “comes with a price“.

In this whitepaper, we’ll not only show what the “price“ of cross-border business for a merchant could be but also how to minimize the efforts for a successful go-to-market in Germany.

Together with its partners, idealo offers a highly pragmatic way both to start a cross-border business in Germany and to scale it as well – while remaining
compliant and overcoming most of the typical restrictions and obstacles to entering a mature market such as Germany.

Read the complete whitepaper by downloading it here!

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