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A CUP OF COFFEE WITH…
Cinzia Barberis,
Marketing and Communication Manager at Naiz Fit
We like to have inspiring discussions about cross-border e-commerce over a nice cup of coffee
(or tea). In this issue, we are focusing on Naiz Fit. Naiz Fit offers a solution that aims to solve
size-and-fit issues once and for all in order to boost conversion rates, reduce returns and
increase average basket value. We spoke with Cinzia Barberis, Marketing and Communication
Manager at Naiz Fit.
SUBJECTS’ RIGHTS:
SOLVING SIZE-AND-FIT ISSUES ONCE AND FOR ALL. YOUR BODY,
YOUR SIZE. IT IS VERY DIFFICULT TO ANSWER THE QUESTION:
WHAT EXACTLY IS MY SIZE? NAIZ FIT’S SOLUTION AIMS TO
ANSWER THIS QUESTION, NOT ONLY FOR E-COMMERCE BUT
ALONG ALL OF THE PROCESSES IN DESIGNING A COLLECTION.
SIZE RECOMMENDATION WAS JUST THE FIRST STEP TO
ACHIEVING IT. THERE ARE HUNDREDS OF BODY TYPES, SO
WHY NOT HELP THEM ALL FEEL RIGHT AND COMFORTABLE IN
THEIR CLOTHES?
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