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~ Digital River ~

As noted in the Digital River ebook, 50% of shoppers do not 4. Determine the right fulfilment strategy for your
move forward in the checkout experience if their preferred brand. 70% of shoppers are unlikely to make another
payment option is not available. Additionally, shoppers purchase from a brand following a poor delivery
respond better to their local currencies. Over 33% of shoppers experience. Here are three standard methods to
will abandon a purchase if it is only presented in USD, and consider:
92% declared they prefer to see the prices in their local
currencies. • Direct Fulfillment: Brands are in charge of
shipping the product to customers.
Core steps to ensure a successful cross-border • Third-Party Fulfillment: Outsourced warehouses
strategy help ship products. An experienced third-party
Another fundamental discovery of Digital River’s Defining logistics solution has the infrastructure to help
the Future of Cross-Border Commerce is a clear path of steps brands ship cross-border to new countries.
to follow in order to guarantee the conversion of your cross- • Drop-Ship Fulfillment: Brands not required
border strategy. This roadmap provides a clear way through to keep products in stock. Instead, a store sells
the murky waters of this 2023 transition year. And of course, your products and then passes orders to a third-
we don’t want you to miss it! party supplier, who then ships the order to the
customer.
1. Leverage data and do due diligence on each new
market your brand is considering. The devil is in 5. Localise, localise, localise: This is key! As previously
the details, and understanding local demand for mentioned, providing localised content, information,
your products needs to be carefully considered and customer care, and, perhaps most importantly,
not assumed. Enlist an outside resource upfront to localised and efficient payment options are vital for
give you a comprehensive view of where your best cross-border success.
opportunities for success reside.
This is the heart of the matter – being capable of creating
2. Determine which countries allow your product to a shopper journey so seamless that your customer can
be sold. Different countries have different guidelines, not differentiate a cross-border purchase from a domestic
regulations, and restrictions on selling certain purchase.
products. It’s important to note that this includes
the country of origin for the final product and the To wrap it up, cross-border is becoming more common
materials from which it was made. as a share of global e-commerce. At the same time, from
a consumer perspective, crossing borders is becoming less
3. Practice full transparency around duties and taxes. and less consideration for where they shop. They expect
When selling cross-border, you or the merchant of an excellent customer experience tailored to their needs,
record are the exporters, and the customer is the regardless. Keeping your customer front and centre on all
importer. This means the customer is responsible for the decisions you make for expanding globally should lead to
required duties and taxes. Clearly presenting this success! ••
information upfront will improve conversion rates,
reduce cart abandonment and improve the overall
customer experience.

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