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~ Coffee Corner ~

offee or tea? When and how? designers to understand what their customers are experiencing
I’m Italian, so the answer is pretty easy, I have coffee in their garments and what they are expecting in future
Cin my veins. collections. Thanks to this information, we can give accurate
data per market, body type and age to designers, who can
Can you tell us a bit about Naiz Fit and yourself? reduce issues caused by sizes at the very beginning of a
Naiz Fit is a solution that aims to solve size-and-fit issues collection.
once and for all. Like many other size recommendation tools,
we tried size recommendation while taking into account Until now, most designers made decisions based on intuition
purchasing history, brand comparison or even technical and on the purchasing history of garments in previous
measurements received by customers. However, we quickly collections, but they were missing part of the information. They
noticed that something was missing. We enjoy asking were making decisions based on inspiration and not accurate
ourselves what we can do better. After brainstorming and data. We developed these solutions after many discussions
talking to clients, the solution was right in front of us: trying about how to optimise collections with different brands and are
the garments on real people while including the fit as well. currently in a pilot with Desigual, Silbon and El Ganso. In Q2,
Size is just an orientation, but the real decision maker is how we will be opening the tool to all our other existing customers.
the clothing fits.
My Size Inc - Smart mirrors, shoes and kids’ size
• Step 1: We take all the details from the product feed recommendation
of our customer’s online store to create clusters, Last October, we were bought by My Size Inc, which is our
taking into account the kind of sizes, collection, fit, mother company. We share our passion for fashion and our
and other technical details. willingness to solve size-and-fit issues once and for all. Apart
• Step 2: The Naiz Community is ON! We have a from our own solutions, Size Form and Smart Catalogue,
community of fashion lovers who will try on the we have a wider catalogue at our disposal to offer new
clothes in our headquarters. With every test, we complementary options to our customers: shoe and kids size
gather a lot of information for our customers. recommendations and smart mirrors, an interactive mirror to
• Step 3: The tool is live and working. Using only five help the omnichannel experience in retail.
details, consumers can get their perfect size: age,
weight, height, gender and fit preferences. How are these size-and-fit solutions able to help
retailers/brands improve their (online) business?
Could you tell us about the current size and fit issues Better understanding of the collection - One of our clients was able
within e-commerce? to see that there was a huge difference between the age range of
One of the most important barriers in fashion e-commerce consumers in different countries, and so was able to adapt their
is sizing. You might like a product, but if you don’t know marketing strategy to reach their real final customers.
the brand, you might not be sure about your size. Thus, the
chance is quite big that you will probably not buy it, affecting Better understanding of where to send every garment - One of our
conversion rates. customers realised that they were missing out on opportunities
in dresses in some markets. Our tool sent us an alarm that many
All in all, I would say that these are the current size-and-fit people were registering body measurements (height) that were not
issues within e-commerce: conversion rates, AOV, purchasing covered by the current collection, specifically 25% of the requests.
and supply chain management, impact on the environment The customer added one more size in dresses for that country, thus
due to packaging and CO2 from transportation, and improving customer satisfaction, conversion rate and turnover.
returns which affect margins, products that you will need
to recondition to sell, products in the “cloud” and unhappy Lastly, could you tell us about some of the latest
customers. trends within sizing and fitting and how they affect
retailers/brands?
What kind of size-and-fit solutions does Naiz Fit of- The fashion industry has always been challenging; it mixes art,
fer in order to prevent these issues? feelings and aspiration. The regularisation of online fashion sales
We offer multiple solutions: after the pandemic, inflation and metaverse are quite common
topics, but I would like to focus on what we can control at this
Naiz Size Form moment. If we understand the sizes our customers need, we will
Size & Fit recommendation for online fashion e-commerce. be able to improve our buying, optimise our supply chain and
With this solution, we are only working with men, women and reduce overstock. New regulations are coming to avoid huge
teen collections, not including kids. amounts of lost items, and the only way to reduce overstock will
be to make informed decisions. In other words, making fashion
Naiz Smart Catalogue adapt to our body types and not adapting our body types to
Our Tester Community creates a new opportunity for fashion. ••

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