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In Switzerland, the project has now become a well- Back-to-school season
established movement (dryjanuary.ch). Online retailers The back-to-school season marks the start of the school
can benefit from this by providing special offers for year after the summer vacation from the end of August
alcohol-free products, fitness equipment or healthy food. to the beginning of September. It is known as the second
Customers who are focused on their health are looking for biggest retail season after the winter holidays: in 2022,
suitable products online more and more during this time. the average US household spent 864 US Dollars. School
supplies and new clothes in particular are bought during
Valentine’s Day and Mother’s Day this period.
Valentine’s Day on February 14 as well as Mother’s Day are
well-known occasions for gift shopping. In many countries, This promotional period has also established itself in
including Germany and Switzerland, Mother’s Day is marketing in the UK. Many online stores offer reduced
always celebrated on the second Sunday in May. British prices on technology products, pens, exercise books and
Mother’s Day, on the other hand, takes place on the second anything else you might need for the new school year.
Sunday of Christian Lent. This begins on Ash Wednesday
and ends on Holy Saturday - so the date of Mother’s Day Halloween
in the UK can vary from year to year. Originally based on Celtic customs, Halloween has
achieved global status in recent years. On October 31,
Unlike the date, the most popular gifts are the same across people around the world dress up and celebrate this day -
countries: flowers are the most popular gifts for mothers, especially in the USA and UK.
but chocolates, books, jewelry and perfume are also popular
gifts. Perfume is a particularly popular gift on Valentine’s The demand for costumes and decorative items is
Day, closely followed by chocolate, flowers and vouchers. particularly high. In the weeks leading up to Halloween,
sales of costumes, decorations such as pumpkins, skeletons,
St. Patrick’s Day party items and sweets increase significantly. This makes
St. Patrick’s Day is originally an Irish holiday dedicated Halloween the fourth best-selling day during the following
to the patron saint St. Patrick. It is one of the best-known peak season. In fact, 40 % of Halloween purchases in the
traditional British holidays. For online retailers, this UK are made online.
holiday, which is now celebrated worldwide on March 17
with parades, green festivities and celebrations, is a good A final look at the calendar makes it clear: the period
opportunity to increase the sales of their stores in the first around Christmas is particularly strong in terms of sales
quarter with themed promotions and unique discounts. and offers a great opportunity to end the year with a sales
high. In order to make effective use of these shopping
Norwegian National Day days, you need to take a close look at customer preferences,
The Norwegian National Day, also known as “Syttende personalized communication and efficient processing of
Mai”, takes place on May 17 and marks the signing of crossborder sales.
the Norwegian constitution in 1814 and the country’s
independence. Below, we give you some tips on how to prepare for
shopping days and master crossborder business without any
Norway celebrates this day with numerous festivities and hassle.
large parades. Before the national holiday, Norwegians
often buy clothing and decorative items online, so German Shopping festivals: How to prepare for peaks in
cross-border retailers should also keep this day in mind. online sales
Shopping days are both a joy and a sorrow for online
Swiss National Day retailers. Whether it’s Black Friday, Cyber Monday
The Swiss National Day is celebrated on August 1st and or Valentine’s Day - shopping festivals drive up sales.
remembers the founding of the Swiss Confederation However, those who sell internationally quickly face
in 1291. It represents the spirit of unity that brings challenges when handling the increased parcel volumes.
together the different regions, languages and cultures Fast and on-time deliveries or the handling of returns in
of Switzerland. Swiss history, values and traditions are particular push many online retailers to their limits, as the
celebrated in our neighboring country on this day. customs and tax regulations mean a considerable amount
of additional effort, especially for shipments to countries
For online retailers selling to Switzerland, the day can be outside the EU.
a good opportunity to boost sales with special discounts or
themed promotions. As an online retailer, you should therefore prepare a few
things before the peak season:

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