3% of all websites are scams

July 23, 2019 by
Nico Hoeijmans

ScamadviserReportResearch performed by Scamadviser.com, part of Ecommerce Foundation, shows that some countries are dealing with a lot of potential scam websites. The company helps over 2.5 million consumers monthly to check if a website is legit or a possible scam.

The algorithm of Scamadviser utilizes 40 independent data sources. From the IP address of the webserver, the availability of contact details on the website, the age of the URL, ratings on review sites and more. The website warns consumers not only about online shopping scams (webshops that never deliver) but also phishing sites, notorious spammers and online stores selling fake products.

Based on a recent analysis of 22.5 million websites in its database, 3% of the websites have a trust score below 30%, meaning Scamadviser has serious concerns about the reliability of the website. 13% of all websites have a trust score below 70, meaning that it is wise for consumers to do an additional check before they shop. For exactly this situation, Scamadviser offers an extensive checklist.

Country Websites  analyzed Average
Trust Score
Trust Score Below 70% Trust Score Below 30
Argentina 115526 93 3% 0.6%
China 1294266 64 53% 12%
Denmark 162658 94 4% 0.7%
France 462517 91 8% 2%
Germany 818395 89 8% 2%
Italy 325019 91 7% 1%
Greece 106262 94 3% 0.48%
Hungary 123235 95 3% 0.53%
Netherlands 283221 89 8% 1%
Portugal 51235 89 10% 2%
Romania 39289 77 25% 6%
Russia 542815 77 29% 4%
Ukraine 89182 76 27% 5%
United Kingdom 1311488 81 8% 2%
United States 8188444 73 8% 2%

Trust Score Analysis per Country

The country benchmark seems to be that 2% to 3% of the websites have a trust score below 30% and 7% to 8% below 70%. Apart from several very small countries (Eritrea, Tuvalu, Benin, Swaziland), China has the most unreliable websites (12%), followed by the United States with 9%. Among the bigger countries, Greece, Hungary, Argentina and Denmark are countries with the least number of online scams. The full table is available online.

Jorij Abraham, General Manager of Ecommerce Foundation, elaborates: “The Scamadviser Trust Score” is an indication of the reliability of the website. While we continuously expand and improve our algorithm, there is always room for improvement. We see that some countries are combating online scams better than others. Denmark and the Netherlands, for example, are improving the due diligence process before you can acquire a .dk or .nl name. Also, their notice and takedown processes have improved significantly over the last few years. By using algorithms like those of Scamadviser, country registries can clean up their domain names and continuously monitor if new scammers start using their country extension.

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