Payment Asia, ShipAny and EasyStore have signed a partnership agreement designed to connect e-commerce operations, payment services and logistics for small and medium-sized businesses.
Announced in Hong Kong on September 7, the collaboration aims to give merchants a more connected path from selling online through to accepting payments, processing orders and arranging local or international delivery.
The three companies are targeting one of the most persistent problems facing SMEs in e-commerce: fragmented technology. Smaller merchants often depend on separate systems for storefronts, payments, order management and shipping, creating additional complexity as order volumes and cross-border activity increase.
The partnership brings together three different parts of the merchant stack:
Together, the companies want to create a more integrated flow from storefront to payment to fulfillment and delivery.
This could be especially relevant for SMEs selling internationally, where merchants need to manage multiple currencies, payment methods, carriers and fulfillment requirements.
Founded in Malaysia in 2012, EasyStore provides a commerce platform covering online stores, physical retail, marketplaces and social-commerce channels.
Its capabilities include:
The company says its platform supports more than 50,000 brands across multiple Asian markets. For the new partnership, EasyStore effectively provides the interface where merchants manage sales and customer orders.
Payment Asia provides the payment infrastructure. The Hong Kong-based company supports multiple currencies and payment methods commonly used across Asian markets. Its EasyStore integration includes currencies such as HKD, MYR, SGD, TWD and USD, while supported payment methods include major cards and regional services such as Alipay, WeChat Pay, PayMe and Octopus.
This local payment coverage is important for cross-border commerce because consumer payment preferences vary significantly between markets. Offering familiar methods can reduce checkout friction and improve conversion rates.
ShipAny brings the logistics component of the partnership. The company operates an e-commerce logistics platform that serves more than 10,000 online merchants and connects them with local and international logistics providers.
Its capabilities include:
This allows the partnership to extend beyond the online transaction itself and into the physical fulfillment of each order.
Large retailers can invest heavily in custom integrations between commerce, payments, and logistics systems. Smaller businesses often cannot.
Instead, SMEs may rely on several disconnected platforms, creating problems such as:
These challenges become even more significant when merchants begin selling across borders. By connecting the three platforms, Payment Asia, ShipAny, and EasyStore are attempting to reduce these operational gaps.
Selling internationally introduces more than new customers. Merchants may also have to manage:
For SMEs, managing all of this across separate platforms can quickly become difficult. The partnership is therefore positioning integration as a way to help smaller businesses expand without increasing operational complexity at the same rate.
The agreement is initially focused on merchants in Hong Kong, while also supporting companies looking to expand elsewhere in Asia. The three companies have introduced launch incentives to attract new merchants, including discounts on EasyStore plans, reduced Payment Asia transaction fees for qualifying businesses and ShipAny logistics credits.
The partners also plan to progressively expand service integration, merchant support and joint go-to-market activities. Specific features and rollout timelines will be announced separately.
The partnership also extends beyond pure e-commerce. EasyStore, Payment Asia and ShipAny recently co-hosted an event focused on e-commerce automation and omnichannel retail in Hong Kong. This reflects a broader change across retail, where merchants increasingly sell through a combination of:
Connecting these sales channels to the same payment and logistics infrastructure can make omnichannel operations easier to manage.
The partnership reflects a broader industry trend. E-commerce technology was traditionally highly modular, with merchants selecting separate providers for storefronts, payments, inventory and shipping. That flexibility remains valuable, but it can also create significant integration complexity.
As e-commerce operations become more sophisticated, merchants increasingly want connected workflows and fewer disconnected systems. Payment Asia, ShipAny and EasyStore are following that trend by linking three traditionally separate parts of the merchant journey.
The partnership's value proposition is straightforward. EasyStore manages commerce. Payment Asia manages payments. ShipAny manages logistics. The opportunity comes from connecting those capabilities more closely.
For SMEs, particularly those expanding internationally, this could mean fewer integrations, less manual order processing, and better coordination between payment and fulfillment. Cross-border e-commerce continues to create opportunities for smaller merchants, but international expansion also creates operational complexity.
Payment Asia, ShipAny and EasyStore are betting that a more connected commerce stack can make that growth easier to manage.
