Payvision, a global payments fintech player celebrates its one-year partnership with ING, one of the largest European banks, with a brand-new visual identity. Payvision had an excellent year in 2018, fueled by its strategic partnership with ING, a complete rebranding process, and more than a 50% increase in transaction volume.
During the first year, the ING-Payvision partnership brought forward an exclusive blend of payments and banking products to the industry. Besides serving merchants across the globe with a data-driven, omnichannel payments platform, the combined proposition also integrates Internet of Things capabilities from both companies, such as FINN, into a wider fintech ecosystem. This empowers Payvision to accommodate any payment method: from traditional cards to Apple Pay, soon to be introduced by ING in the Netherlands, as well as invisible payment capabilities in the future. In 2018, the strategic focus was placed on serving mid-sized merchants in Belgium and the Netherlands, and large corporations with a global reach. During 2019, this is planned to be extended to all SME customers of ING.
“This first year of partnership involved a deep understanding and adjustment to each other’s business styles, and we all benefited from the creative, straightforward entrepreneurial spirit of Payvision coupled with the resourcefulness and the broader financial knowledge of ING,” said Mark Buitenhek, Global Head Transaction Services at ING Group.
Payvision’s speedy growth paired with the addition of its affiliate company, Acapture, and strategic partnership with ING brought forward the need to redefine its brand position in the payments industry. As part of the rebranding process, the Acapture platform was integrated under the new Payvision brand, uniting the payment solutions offered via Acapture with Payvision’s acquiring network.