Last year e-commerce in Turkey was worth ₺83.1 billion. This translates to €10.76 billion. The Turkish e-commerce industry has had an increase of 39% compared to the year 2018.
In 2018 the Turkish e-commerce industry was valued at ₺59.9 billion, which translates to €7.76 billion. In the last five years the Turkish e-commerce industry experienced an average growth of 35%. However, the e-commerce in Turkey only accounts for 6.2% of the total retail sector at the moment.
Online retailers experienced the most growth
Currently, multichannel retailers and online-only players have an e-commerce industry value of 54%. Pure online retail posted the largest growth. The pure online retail has been rising 48% year-on-year.
More growth in 2020
Kübra Erman Karaca, the head of TÜSBISAD, said that the sector can post better growth figures in 2020. These growth figures will come from the increasing use of mobile phones. It also includes the share of both mobile internet and applications within the e-commerce industry.
E-commerce is not an alternative channel
Hakan Göl, a partner of Deloitte Turkey, pointed out to the current COVID-19 impact on digitalization. Göl said that COVID-19 showed us that e-commerce is not an alternative channel anymore. Companies focused on e-commerce and digital transformation will stand out not only in Turkey but all over the world.