E-commerce in Switzerland experienced a significant growth last year, according to Ecommerce News. The value of goods ordered online and through distance selling increased by 25.8% to 13.3 billion Swiss francs. This which corresponds to €12.18 billion. The growth of e-commerce in Switzerland last year was around three times higher than in previous years. When compared to the total volume of Swiss retailer, the value of e-commerce orders at home and abroad accounts for 14.2%. This was 11.5% one year earlier.
The Commerce Report Switzerland 2021 from Datatrans found that the top 30 business-to-consumer online shops in Switzerland managed to increase their turnover by 25.7% last year. This is compared to the top 30 of 2019.
Even though they were not able to expand their market share of around 60%, this alone is a great achievement in terms of volume for already very large providers and without preparations having been made.
The Commerce Report Switzerland 2021 is based on a survey among 29 online and multi-channel retailers in Switzerland. They have a combined e-commerce volume of around €2.93 billion. Most participants expect the level of online sales to remain stable even after public life normalizes. As a result, many retailers have shifted their focus and are expanding their digital offerings.
The Swiss consumer goods trade has been able to overcome the COVID-19 crisis. In addition, the very high willingness to invest shows how seriously providers see the need to adapt in the future. Ultimately, this will further accelerate the change in commerce.
By continuing to use the site, you agree to the use of cookies. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.