The H&M Group along with Adidas, Reebok, Patagonia and Espirit are currently the world’s most transparent major fashion brands. According to Fashion Revolution these brands score between 61-70% when it comes to transparency.
Fashion Revolution’s annual report lists the amount of information companies disclose. This includes processes and effects within their operations and supply chains. As well as social and environmental policies. Popular fashion brands such as Chanel, Versace, Valentino and Tom Ford only score between 0-10%. Tom Ford, along with nine other brands, has the lowest score of 0%.
Most transparent fashion brands
High scoring brands such as H&M have scored 13-25% higher since 2017. H&M, Adidas and Reebok score between 91-100% when it comes to policy and commitments. Within the area of governance H&M scores between 81-90%. Whereas Adidas and Reebok score between 61-70%. Espirit and Patagonia rank a bit lower (41-50%). However, these two brands do have the highest score within the area of traceability (71-80%). The brands do not score higher than 51-60% when it comes to assessing the implementation of their policies. Relating to spotlight issues H&M is the only brand to score between 71-80%. This means that the company publishes the most information about Sustainable Development Goals. Even though H&M tends to score quite high within certain sections, Adidas still remains at the top with 64%.
Least transparent fashion brands
Fashion brands which have a score of 0% are Tom Ford, Mexx, Longcamp, Max Mara, Heilan Home, Beanpole, Meterbonwe, Youngor, Jessica Simpson and Ellie Taharie. These brands have close to a 0% score within all of the concerned sections. Overall, most of the fashion brands, mentioned in the annual report, have a score between 0-20% when it comes to transparency.