Flash deliveries in the Netherlands keep growing as a preferred delivery option and have tripled during the past 2021, reaching a total of over 700.000 consumers who currently use this form of delivery for their online purchases.
Currently, it is estimated that at the end of 2022, a total turnover of 1 billion euros, will be achieved. The calculation is based on the €40 million per month that Dutch consumers spent on this shipping option by the end of 2021.
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According to a report presented by Kantar, a Dutch research agency, flash delivery as a delivery option grew from being used by 200.000 consumers at the start of the past year, to reaching 700.000 consumers at the end of 2021.
And the main drivers of this growth are startups such as Gorillas, Flink, Getir and Zapp.
???? Additional research by Markteffect shows that half (50%) of the Netherlands population is familiar with the concept of 'flash delivery', but the higher the age, the less familiar they are with this particular form of delivery. ????
For example, 61% of young people (aged 18 to 34) are familiar with it, 54% of people aged 35 to 54, and only 40% of those aged 55 and over. The German startup Gorillas has the highest awareness among Dutch consumers (42%). The next best-known delivery services are Flink (20%), Zapp (11%), and Getir (11%).
There is still a lot of room to grow for the flash delivery industry, according to the same Markteffect report, a large majority of the Netherlands does not use flash delivery yet.
Only 11% of the Dutch population has ever used the delivery service. This is largely due to the fact that this service is largely only available in the major cities. Those who have used the flash delivery service are more often male (16%) than female (6%) and most often in the age category 18 to 34 years (27%). Of those in the 35 to 54 age group, 12% have ever used the service, and only 2% of those over 55.
People use flash deliveries mostly to buy forgotten groceries. In fact, 49% of users order groceries that are needed quickly, and that they thought they had in the house. In addition, it is used by 44% for groceries for dinner.
???? The use of flash delivery for groceries is so popular that even the supermarket chain Jumbo has decided to officially partner with Gorillas to use their flash delivery service in the Netherlands and the Flanders region of Belgium. Jumbo has announced that will supply under the flash delivery option a large part of its range to the start-up, including private label products and products from the La Place brand ????
Besides the groceries, flash deliveries are also used for lunch (43%), snacks (41%), and drinks (32%) among young people.
Do you have the flash-delivery option enabled in your e-commerce? Are you planning to? If you sell in Scandinavia and you are interested in the delivery preferences, challenges, and options your e-commerce needs to know to succeed, we would love to share with you this report from our partners at Direct Link that explores and explains the matter: Deliveries into Scandinavia: Tips and strategies with DirectLink
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