Klarna launches one-stop shopping app

Klarna, known for its ‘buy now, pay later’ solution launches a new one-stop shopping app. Shoppers can place orders, see special offers, receive alerts on price reductions, manage payments and track deliveries within the app. All online stores are visible in the app, even if they are not working with Klarna.

The company has been expanding its services. In June, it launched a Comparison Shopping Service, that offers brands the opportunity to reach browsing consumers with their products. The company has also been expanding across Europe.

Consumers would rather use just one shopping app

Many consumers wish for a more streamlined shopping experience because of the abundance of shopping apps available. Klarna says that the new app will change the complete shopping experience of consumers fundamentally.

Research by Klarna amongst Dutch consumers shows that up to 74% of them would prefer using just one shopping app in which they can perform various actions. Such an app would bring multiple benefits, of which time saving (57%) and easier shopping experience (54%) are the most important ones for consumers. Additionally, up to 51% of Dutch consumers claim to be overwhelmed by the amount of shopping apps.

Making online shopping easier

The app comes with a large set of features that are supposed to make shopping easier. Consumers see curated content based on their favorite stores. Users of the app can set up interest-free flexible payment options with all retailers. Whether they partner with Klarna or not. Customers use ‘one time cards’ in order to do this.

Klarna will add more functionalities to the app in the short term, such as a collective loyalty card environment, extra money-saving tools, social functions such as live shopping events and product data. These data will show price history, reviews and availability in the store. Moreover, the company also wants to enable integrations with third parties, to provide more solutions and services.

The app is now available on mobile devices with iOS and Android. Currently, it is available in the Netherlands, the US, the UK, Australia, New Zealand, Germany, Austria, Spain, Belgium, Sweden, Finland, Norway, Denmark, Poland and France.