Learn more about the European e-commerce market in the latest E-commerce in Europe Report!

November 12, 2021 by
Sanne Leenders
E-commerce in Europe

Direct Link creates borderless e-commerce solutions for global delivery. They are specialists in customer – specific delivery solutions and the distribution of e-commerce goods to anywhere in the world. They know the people, the systems and the ways between. 

Every year they conduct studies of the development of cross-border e-commerce,  gaining deeper knowledge of consumer behaviour and general conditions for e-commerce in many different key markets. The e-commerce in Europe report presents the state of e-commerce in 12 European countries – Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Spain, Sweden and  the United Kingdom. Take a look and get some insights! 

297 million European e-commerce consumers! 

The number of European e-commerce consumers has grown steadily in recent years  and they are now 297 million. One important reason for this growth, of course, is the coronavirus pandemic, which left its mark on all European countries. 

When it comes to online shopping from abroad, 216 million European consumers  made cross-border purchases, a marginal decrease compared to the previous year. This is also an effect of the pandemic, due to delivery problems and national lockdowns. Cross-border purchases are expected to increase gradually as  pandemic-related disruptions diminish. For cross-border shopping, China was again  the favorite country to buy from for Europeans, followed by the UK, United States and Germany. 

It’s clear that the pandemic has aided growth in e-commerce in most European markets, but will this situation last? In this year’s survey, we asked consumers if they  planned to increase or reduce their online shopping after the pandemic. 

To learn more about the exciting European e-commerce market, order your free copy of the report today! 

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