Live-Webinar: What is the ROI in B2B e-commerce?

April 20, 2021 by
Sanne Leenders

Digitalization and the growing autonomy of buyers motivate B2B companies to invest in digital commerce portals. A digital strategy needs a strong underlying KPI: the return on investment.

In this webinar Roelof Swiers, Intershop, dives into the 5 areas that define the Return on Investment (ROI): increased wallet share, new customer acquisition and market development, organizational efficiency, gross margin impact, and improved customer experience and customer retention.

Date: April 21st, 2021

Time: 9:00am (CST) | 4:00pm (CET)

What you will learn:

·       How to increase wallet share from existing customers?

·       What is the value of e-commerce in new markets?

·       How does e-commerce contribute to organizational efficiency?

·       What impact does e-commerce have on gross margin?

·       How does e-commerce improve customer experience?

Breaking down the ROI of B2B commerce

Investing in a future-proof B2B commerce platform is a must to stay in business. E-commerce – if done right – will make your customers fall in love with your organization. If you offer exactly what they need at the right time, there's a good chance customers will order more. So – give them the best customer experience possible for a fast ROI! And think about cutting costs. Automating repetitive tasks such as self-service options for your customers will free up human capital that can be invested in other ways to improve customer experience. Get ready for lots of valuable insights and a clear vision for your next big investment!

Register now! The ROI in B2B e-commerce (

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