Digitalization and the growing autonomy of buyers motivate B2B companies to invest in digital commerce portals. A digital strategy needs a strong underlying KPI: the return on investment.
In this webinar Roelof Swiers, Intershop, dives into the 5 areas that define the Return on Investment (ROI): increased wallet share, new customer acquisition and market development, organizational efficiency, gross margin impact, and improved customer experience and customer retention.
Date: April 21st, 2021
Time: 9:00am (CST) | 4:00pm (CET)
What you will learn:
· How to increase wallet share from existing customers?
· What is the value of e-commerce in new markets?
· How does e-commerce contribute to organizational efficiency?
· What impact does e-commerce have on gross margin?
· How does e-commerce improve customer experience?
Breaking down the ROI of B2B commerce
Investing in a future-proof B2B commerce platform is a must to stay in business. E-commerce – if done right – will make your customers fall in love with your organization. If you offer exactly what they need at the right time, there’s a good chance customers will order more. So – give them the best customer experience possible for a fast ROI! And think about cutting costs. Automating repetitive tasks such as self-service options for your customers will free up human capital that can be invested in other ways to improve customer experience. Get ready for lots of valuable insights and a clear vision for your next big investment!
Register now! The ROI in B2B e-commerce (intershop.com)