Localization Checklist

June 17, 2016 by
Janine Nothlichs

‘Make the consumer feel at home’- a simple key to success that demands a number of
actions to be undertaken. Research by Common Sense Advisory revealed that over half
of French, German and Chinese consumers favour purchasing from sites in their own
language. However an effective localisation accounts for more than just language: Over 48%
of retailers surveyed by Payvision (2014) reported that offering multi-currency options has
boosted cross-border sales. In addition, offering payment methods perceived as ‘safe’ as
well as customer support in the local language belong to the top tier drivers of cross-border

This checklist offers an overview of the most important steps for online shop-localisation:


Source: Whitepaper ‘The first and the last mile- Localization and Logistics as key factors for cross-border success’, Saleuspply/PostNL

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