Luxury brands discover WeChat

July 2, 2019 by
Nico Hoeijmans
Photo by Marta Branco from Pexels
Photo by Marta Branco from Pexels

According to Emerce, there is a rise in the use of WeChat as a selling platform by luxury brands like Louis Vuitton, Cartier and Bulgari. About 60% of the luxury fashion brands at least have a shop in the Chinese app. This is a significant increase compared to the year before (+36%). 

The fastest growing categories of brands with a shop on WeChat are luxury fashion stores (70%) and jewellers (62%). The brands that make use of the Chinese app selling service do so through a mini program in which a limited offer can be presented. WeChat reaches about 1 billion users on a monthly basis. It has evolved from China's messaging app into an all-in-one ecosystem that lets one chat, run errands, hire services, and shop. 

No sales commission

A big advantage for brands that offer their products on the Chinese platform app is that they do not have to pay any commission on sales. Part of the payment goes through WeChat Pay. That is, in cases where Alibaba's Alipay is not available. 

Tagged with:
E-commerce Customer Care Playbook: Are you ready for tomorrow’s customers?
E-commerce customer care is nowadays, perhaps the most important aspect of an online shopping experience. Due to the Covid pandemic, e-commerce global adoption skyrocketed in 2020, pushing many people that...
March 29, 2022
Consumers don't trust cross-border deliveries
57% of online shoppers around the world have made at least one online cross-border purchase in the last twelve months. Meanwhile a further 22% have considered doing so. Additionally, 43%...
October 29, 2021
40% of consumers stop using brands that do not align with their values
Almost three quarters of consumers (73%) say that they often or sometimes go out of their way to engage and buy from brands that closely align to their personal values....
October 21, 2021
Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close