Cross-border ecommerce benchmark report shows a clear direction for retailers who want to create customer-centric localised websites for their key international markets.
London, 10th November, 2016 – Practicology has collaborated with eShopWorld and TranslateMedia on a benchmark report to show both UK and US retailers how their localised international websites compare to the competition.
The Localisation Report 2016 looks at four markets each for UK and US retailers, and assesses their localisation efforts in a number of areas including: use of language across the site; merchandising and offers; mobile optimisation; search engine optimisation; social media; customer services; delivery and returns; pricing and payment.
The research focuses at localised sites for Australia, France, Germany and the USA operated by UK retailers.
Key findings for UK retailers include:
Practicology Head of Internationalisation Nicola Huet said of the report findings: “We have seen both UK and US retailers invest in localising their international websites in the last few years as a way of driving cross-border online sales growth. However, we feel that there are clear opportunities to localise further, and provide a truly localised customer experience for their international customers in key markets.”
All images are extracted from the report and owned by the publishing parties.
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