Purchase on account still popular in Germany

August 25, 2020 by
Sanne Leenders
Purchase on account

For almost a third of all German online shoppers, purchase on account is the most popular payment method. In 2019, a total of 32.8% of all payments were made through purchase on account in Germany, according to EHI Retail Institute.

Most popular payment methods

The purchase on account ranks first among the most popular payment methods in online payments in Germany, with a share of 32.8%. Compared to 2018, the popularity of this payment method increased with 1.5% in 2019. One possible reason for this development could be that Amazon was actively promoting the payment method to its clientele. In addition, PayPal ranks second among the payment methods with the highest turnover. The share of this payment method is 20.2%. Furthermore, taking the third place is direct debit with a share of sales of 18.3%.

Mobile-optimized checkouts

The EHI Retail Institute study also made it clear that online shop operators are currently grappling intensively with topics such as mobile-optimized checkouts and the establishment of mobile payment solutions in e-commerce. The study thus indicates that currently around 80% of all internet shop operators have adapted payment processes to the requirements of mobile devices.

In this context, the missing 20% emphasize that they will also deal with this topic in the near future. Numerous retail companies are striving to include mobile payment methods, such as Google Pay or Apple Pay. In addition, some companies are even talking about introducing Chinese payment methods such as, Alipay or WeChat Pay.

Effects of COVID-19

Consumers used the PayPal payment option much more frequently during the COVID-19 pandemic. Several internet retailers eliminated their omnichannel payment methods, such as cash on delivery in times of lockdown. In addition, numerous online shop operators were optimistic that online trading will become even more important in the future.

Tagged with:
PayPal payment service most offered in Italian e-commerce
PayPal Payment service is offered in 93% of Italian online stores, according to research presented by ecommerceDB.  The research took into account the top 100 online stores in 43 different...
January 7, 2022
Blockchain payment methods for e-commerce: Myths and realities for 2022
Blockchain payment methods, from a technical perspective, work perfectly well for any e-commerce. Yet the reality of e-commerce in 2021 was that of a market that barely used blockchain payment...
December 27, 2021
APEXX and Worldline partner to provide 12 Buy Now Pay Later platforms globally
London, 15 December 2021 – APEXX Global, (APEXX), the multi-award-winning global payments platform, has announced a long-term strategic partnership on Buy Now Pay Later (BNPL) with Worldline, a global leader...
December 16, 2021
Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.