[NIJMEGEN], 8 June 2026 - Salesupply today announces the launch of its fully renewed ecommerce customer service proposition: Hybrid AI Customer Service. The solution combines the speed, scalability and cost efficiency of AI with the quality assurance, empathy and commercial judgment of native-speaking customer service agents.
The renewed proposition is designed for ecommerce companies facing a familiar challenge: reducing customer service costs while protecting the customer experience. In recent years, many businesses have experimented with full AI automation, but customer service has turned out to be an area where nuance, escalation and human judgment are often decisive. Salesupply’s hybrid model gives ecommerce brands a practical alternative: AI handles the repetitive and high-volume work (WISMO questions, FAQs etc), while trained agents remain involved where the customer experience depends on human understanding.
“AI has enormous potential in customer service, but only when it is applied in the right way,” says Hans Siebum, Managing Director at Salesupply. “Customers do not want to be trapped in an AI loop. They want a fast, correct and helpful answer every time they reach out to you. Our Hybrid AI Customer Service model uses AI where it adds speed and efficiency, and people where trust, nuance and empathy matter most.”
Salesupply’s Hybrid AI Customer Service works across all key customer service channels including email, WhatsApp, chat, social media and phone. AI supports the process by classifying incoming questions, summarizing cases, preparing responses, drafting full replies and resolving simple customer contacts autonomously where appropriate. Native-speaking agents review, send, escalate or take over depending on the complexity and sensitivity of the request. Phone support remains fully human.
From $0.99 cent per resolved contact
This specific hybrid approach enables ecommerce brands to move away from traditional customer service models based on hours, seats or fixed capacity. Instead, Salesupply offers transparent pricing per resolved contact, with token and infrastructure costs included. The result is a service model that can scale with demand without forcing companies to expand their internal teams linearly during growth phases, seasonal peaks or international expansion.
Trained and live within weeks
Most AI customer service projects fail during implementation. Salesupply’s rollout is designed to prevent that.
The Hybrid AI Customer Service model is implemented in phases. Within the first two weeks, AI runs in shadow mode while native agents continue to handle customer contacts and quality is measured without customer impact. Within one month, AI-generated drafts can be reviewed and sent by agents. Within two months, selected categories such as WISMO questions, FAQs and returns can be automated where suitable.
“For ecommerce brands, the question is no longer whether AI belongs in customer service,” adds Hans Siebum. “The real question is where AI should act independently, where it should support agents, and where a human should always take over. That is exactly what our hybrid model is built to decide.”
About Salesupply
Salesupply is a Dutch e-commerce service provider offering fulfillment, customer service, and returns solutions to online brands and retailers. Over 500 online brands and retailers worldwide trust Salesupply’s services, including Carhartt, Segway Ninebot and Panasonic.
Salesupply provides native customer service in25+ languages across 3 time zones. Salesupply's scalable and flexible fulfillment platform enables online stores to compete with local players worldwide through local storage and delivery.
Salesupply's head office is based in Nijmegen in the Netherlands and the company also has branches in amongst others the United States, UK, Germany, Nordics, France, Poland, Spain, Italy and Kosovo.
