Salesupply Success Story: TonerPartner, aiming for customer loyalty

September 13, 2022 by
Frank Calviño

By Salesupply - If you belong to the 60-80 percent of people in Europe that own a printer, then you most likely know our client TonerPartner. TonerPartner is a leading online retailer in toner, ink cartridges, and printer accessories active in most of Europe.

We met with Oliver Ahrens, CEO of TonerPartner to talk about the importance of Customer Service for his business.

Fully focused on customer loyalty

"Usually, customer service centers of (online) consumer electronics retailers and IT vendors are trimmed mainly for productivity," said Oliver. "At TonerPartner the productivity of our service team is still an important aspect, however, our focus is definitely on customer loyalty.

We are in the supply business, consumables, for us loyal, repeating customers are vital. That's why our service agents always put our customers first."

And indeed, the online reviews of TonerPartner confirm this strategy, all over Europe review sites show positive customer ratings.

Just as in any other business of course, every now and then something goes wrong. For webstores advocating customer loyalty, that's where the service department should be at its best.

TonerPartner has enabled its customer care team to solve issues and dampen customer frustrations. From the loyalty standpoint, this is an important decision, trying to win back unsatisfied clients via other channels is more difficult and far more costly.

TonerPartner has been working with Salesupply for years

"It is a matter of critical size", says Oliver explaining why TonerPartner trusts an external service provider with its customer service. "Salesupply takes care of all our customer service outside Germany. If we want availability, reasonable waiting times, and reasonable service levels 5-6 days a week in all these markets, this is the only way. Economically speaking it just wouldn't make sense to do it ourselves."

Would you recommend Salesupply to your peers?

"Yes, they are very pragmatic, able to set up quickly, and the service quality is good. For European customer service, I would absolutely recommend Salesupply."

Tagged with:
Mark your calendar for October 5: LogiCommerce Connect!
The most anticipated event of the year is just around the corner: LogiCommerce Connect: The eCommerce Summit about Innovation & Trends LogiCommerce. An event organized by LogiCommerce, the leading Headless...
September 18, 2023
LogiCommerce presents LogiCommerce Connect: the eCommerce Summit about Innovation & Trends!
By LogiCommerce - LogiCommerce, the leading Headless eCommerce platform, is thrilled to announce its upcoming event, LogiCommerce Connect: The eCommerce Summit about Innovation & Trends. This exclusive one-day event, scheduled...
August 28, 2023
Why Is it Important to Include Legal Texts and Disclaimers on Your Website?
By Laura de Blas Ballester - Nowadays is of vital importance to take into account the regulations applicable to our website and, therefore, the legal texts that must be implemented...
May 6, 2023
Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close