American retailer Walmart kicked off 2020 with the launch of its Walmart Advertising Partners program. It aims to expand advertisers' direct access to their Sponsored Products campaigns. Walmart has been investing in building an in-house advertising offering. In 2019, the retailer acquired Polymorph to strengthen its supply-side ad stack. This enabled to company to offer
Missing the right balance between online and offline advertising
Research by Kantar suggests that social media platforms and online video will consolidate their dominant role in advertising in 2020. However, the research also highlights that a large portion of marketers (46%) in the study do not have the right balance and synergies between digital and offline media, while 76% struggle with cross-channel management. Spendings in digital ads
Amazon Advertising: a $10bn business
American marketplace Amazon has published its results for the fourth quarter of 2018. In Q4, sales are up 20%, to $72.4 billion. A massive growth can be seen for Amazon Advertising - over the year 2018, net sales increased 31% ($232.9 billion). Net income increased to $10.1 billion, compared with net income of $3.0 billion in 2017. For the first quarter of 2019, Amazon expects