Meta has released more details on how it plans to use AI to improve the performance of its ad system. So far, the company announced a possible release of Meta AI Sandbox before the end of 2023, but without a specific date.
The company has announced Meta's AI Sandbox, which will test AI's generative capabilities for advertisers.
The company has also announced new features in its 'Meta Advantage' suite of ad automation tools, along with details on its AI infrastructure and modeling investments that underpin it all.
The Meta 'AI Sandbox' is a set of new tools and features to be included in the near future that will use AI and machine learning-based generative ad tools.
"Our goal is to learn what works for advertisers and make it easier for them to use these features in our ad tools," commented John Hegeman, Meta's vice president of monetization. For starters, Hegeman added, "we're building tools like text variation, background generation and image enhancement to do things like make an ad's text more engaging or creative." Specifically, these features will enable:
Text Variation: Generate multiple versions of the text to highlight important points in the advertiser's copy, giving you the option to test different messages for certain audiences.
Background generator: Creates background images from text entries, allowing advertisers to test multiple backgrounds quickly and diversify their creative resources.
Image Enhancement: Adjusts creative to fit different dimensions on different surfaces, such as Stories or Reels, allowing advertisers to spend less time and resources reusing creative.
These features are currently in a trial period with select advertisers, and in July, they will begin to expand access to add more tools gradually.
On the other hand, these are not the only products that use AI and machine learning for campaigns and ad personalization.
Meta has a portfolio of products called 'Meta Advantage', and they also introduced new features, including: one-click switching from manual campaigns to Advantage+ buys, launching performance comparisons, and using video creatives in catalog ads.
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