Cross-border e-commerce is growing rapidly. This offers lots of opportunities for e-commerce players but requires focus. Just like personal relationships, buying online involves a leap of faith. It is unlikely your target audience abroad knows your brand. Making sure your brand or business is trusted is crucial for international success. We tend to be more trusting
The Iconic, Showpo and Asos top the rankings in Practicology’s Selling Fashion Online Report
Global digital consultancy Practicology has ranked a group of 15 Australian fashion retailers against 10 of their UK competitors, in research to determine who is doing a better job of serving Australian consumers online. Each retailer was reviewed in Q4 2018 on criteria related to their mobile site usability, customer service, delivery proposition and SEO performance. In