BeCommerce creates a ‘trustmark’ for Belgian influencers
The Belgian e-commerce trade association BeCommerce has launched a new ‘trustmark’ for ads done by influencers.  This ‘trustmark’ works like a seal of guarantee and aims to prevent fraudulent sales...
November 28, 2022
Fake influencers will soon get caught
According to Bas van Teylingen, chief creative officer and partner at online video agency Online Cookie Collective, it will not take long for fake influencers to get caught. Influencer marketing...
June 17, 2019
Consumers hesitant of in-app purchases on social media
  Social media platforms are not satisfied anymore with simply selling traffic and leads. They are looking to cross the e-commerce bridge by enabling users to make a complete purchase...
March 5, 2019
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