BeCommerce creates a ‘trustmark’ for Belgian influencers

November 28, 2022 by
Frank Calviño

The Belgian e-commerce trade association BeCommerce has launched a new ‘trustmark’ for ads done by influencers. 

This ‘trustmark’ works like a seal of guarantee and aims to prevent fraudulent sales on social media. Belgian consumers can now easily check whether an influencer complies with European legislation in its advertising or promotions.

🔥Do you want to know more about international commerce and e-commerce, and also get all the tips and news that might give your company an edge? Subscribe to Cross-Border Magazine and get your digital copy now for free!🔥

In order to receive the ‘trustmark’ influencers need to comply with the current European legislation, as well as the guidelines set by the Belgian FPS for Economy. 

One of these rules is that influencers need to make sure that their ads are appropriate and not misleading. They also need to include the words “sponsored” or “ad” when they are recommending a product as part of an arrangement with a company.

To find out more about this new 'trustmark' you can go directly to the BeCommerce website here!

Scams are hot in Belgium 

At least since 2017, Belgium has experienced a dramatic rise in the number of online scams and frauds. 

According to the Federal Public Service Economy  the number of online scams have at leat quintupled in 2022. That’s why the FPS Economy is raising awareness of this problem as much as possible, for example via the website 

Anyone who notices a fraudulent web shop or who is a victim of a scam can report it via the FPS Economy contact point.

One of the most reported online scams in Belgium revolves around timber and alternative wood-derived heating sources. 

Apparently, scammers hoping to take advantage of the sharp price increases for timber set up websites selling various wood products, including wood pellets and firewood that can be used as an alternative heating source amid the ongoing energy crisis.

The scammers lure victims with attractive prices, which they also promote with advertisements, especially on social media, and sometimes enlist the help of influencers. 

But after a customer pays, the ordered goods are not sent, because they never existed in the first place. Most fraudsters stop replying to any attempts to contact them, or if they do reply, they attempt to extort more money from the victim.

In addition to filing a report with FPS Economy, victims are encouraged to contact their bank and file a report with local police.

Sephora recruits former Nike e-commerce leader for China operations
Sephora announced a new leadership appointment to oversee its presence in China, naming Xia Ding as managing director of Greater China. She will bring decades of experience, including time at...
April 17, 2024
EALYX gets over 1 million in funds for a new ‘circular economy’ service
EALYX, a Spanish SaaS platform for e-commerce that aims to facilitate a ‘trade-in circular economy service’ with instant payment to the consumer, has announced the closing of a financing round...
April 16, 2024
The German marketplace Otto aims to expand into the EU
Otto aims to expand its marketplace offering within the EU. The German distance-selling icon announced this alongside its annual financial results. In the fiscal year 2023/2024, Otto’s revenue decreased by...
April 15, 2024
Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.