Getting to grips with the customer experience Text: Nico Hoeijmans // Photos: Fashcom Stijn Kruijssen is the co-founder of Fashcom. He started his first internet company in 2002, which focuses on affiliate marketing. Through the years, he has heavily invested in getting more influence on customer satisfaction. In 2011, his company began with its first webshop. Now,
Cross-border e-commerce is growing rapidly. This offers lots of opportunities for e-commerce players but requires focus. Just like personal relationships, buying online involves a leap of faith. It is unlikely your target audience abroad knows your brand. Making sure your brand or business is trusted is crucial for international success. We tend to be more trusting
Trustpilot raised 55 million dollars (48.5 million euros) in a Series E-funding round, reports Buzzwire. With this new capital, the online review platform wants to increase and strengthen its market position. They are going to achieve this by investing more money into marketing, technology and personnel. The funding round was led by Sunley House Capital Management.