The Great E-commerce Reunion, Digital 1to1 Winter Edition

September 27, 2021 by
Sanne Leenders
  • Spanish e-commerce leaders will meet again on October the 20th to continue improving their digital strategies
  • 55% of e-commerce professionals prefer face-to-face networking, regaining normality after a year and a half of social distancing
  • The Digital 1to1 returns to its on-site events of professional networking in its special edition Winter edition
  • More than 70% of the digital solutions participants in the last editions have generated business opportunities
Digital 1to1

Barcelona, September the 28th. October is the month of the Great E-commerce Professional Networking Reunion. After an exponential growth during 2020 and an estimated growth of 24% for 2021, it is more important than ever to establish a good digital strategy.

With the new hybrid work formats, the number of emails has multiplied along with the fatigue derived from numerous online meetings. Both workers and entrepreneurs spend up to 35% of their time reading and answering emails, limiting the possibilities of finding new business avenues due to the intensity of the day-to-day.

Companies like Digital 1to1 create the ideal scenario for managers of large companies such as Unilever, Ale-Hop, Carethy, La Casa de las Carcasas or El Corte Inglés to focus on new digital solutions that help them improve their results. On October the 20th and 21st, the Hive Business Experience returns, the professional and immersive networking experience for senior executives and the best and most innovative digital solutions.

Nearly 300 professionals will gather at the Paradores Convention Center in La Granja de San Ildefonso to meet face to face with companies that offer specialized digital services such as Scalefast, Contentsquare, Splio, Didomi or Vtex, among others. An agenda of 1to1 meetings customized according to real needs to optimize time and close new business opportunities.

Why go back to face-to-face events?

In a face-to-face event, business opportunities are found at any time, during the meetings of course, but also during transportation, lunches and dinners, and break times where companies can share experiences and ideas with colleagues who have faced the same challenges. An opportunity to meet new digital solutions and potential customers that were not yet on their radar.

With 70% of the population vaccinated and security protocols in place in the last year we can safely meet again at 100% face-to-face events. 

Fifty-five percent of communication is non-verbal and that is a key detail for business, both in networking and decision making processes.

Focusing attention is key to getting the most out of a meeting, something that is impossible in a videoconference due to the distance with the other person, the notifications of instant messaging applications between teams or the arrival of a new email.

The opportunity to have face-to-face meetings, despite security measures, focuses attention and improves meeting productivity.

The fourth quarter of the year tests all the digital tools and strategies of large companies that face unique sales peaks during Black Friday, Cyber Monday or the Christmas campaign. During the fourth quarter of 2020 alone, 14,613 million euros were invoiced in e-commerce. 

In 2021, this figure is expected to be exceeded and companies need to fine-tune all aspects of the shopping experience to keep up with an increasingly demanding and savvy online shopping consumer.

Digital 1to1 creates the ideal environment for e-commerce executives to focus on further improving their digital strategy away from the distractions of everyday life. The most innovative digital commerce solutions and leading companies will meet in Segovia on October 20 and 21.

To put the finishing touch to this professional networking event on Thursday October 21 will be the delivery of the E-commerce Awards in which the best Spanish E-commerce will be awarded, with categories such as Best Marketing Campaign, Best Marketplace, Best Internationalization Strategy, Best omnichannel integration or Manager of the year, among others.

About Digital 1to1

Digital 1to1 has been organizing high-level professional networking meetings for more than 10 years. An exclusive matchmaking system is in charge of crossing the needs of e-commerce and retailers with the most appropriate digital solutions so that all meetings are relevant.

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