Trouw Nutrition, the global leader in animal nutrition, digitizes commerce on a large scale

February 8, 2021 by
Sanne Leenders
Trouw Nutrition

Trouw Nutrition, a global leader in animal nutrition, with 8,000 employees and customers in 25+ countries worldwide, has decided to digitize on a large scale. Their offering is diverse, encompassing products, models and services ranging from products with raw materials or transformed products for animal health and nutrition, to models and services for agriculture. Their customers are just as diverse, ranging from companies that process raw materials to feed producers, distributors, breeders and farmers.

Trouw Nutrition’s biggest challenge was to transform from an outdated ordering tool with basic functionality into a modern customer-friendly digital solution supporting pre-sales, sales and after-sales processes with advanced functionality and consistent user experience.

Seamless user experience and lower costs

Mees Spoor, Product Owner eCommerce at Trouw Nutrition: “We wanted to create a seamless offering, comprising a digital customer portal, websites and consulting services. Our customers should have a seamless user experience, no matter how different their needs. Also, it was our wish to reduce the costs of the increasingly complex sales offers and at the same time increase service, quality and efficiency. Therefore, we merge existing online offers, for multiple brands, countries and business models into one platform. The technological basis for this is the Intershop Commerce Platform.”  

Launching a Minimum Viable Product (MVP)

Markus Klahn, COO at Intershop: “Trouw Nutrition launched a Minimum Viable Product within just a few months. This new commerce solution is fully integrated into the existing IT landscape of ERP and middleware. Our solution is flexible and scalable, this enables Trouw Nutrition to expand its sales quickly across the globe, through advanced online services for customers, on-site or co-browsing sales, and after-sales offers.” 

All sales can now be orchestrated internationally. The Intershop solution enables various languages, country-specific tax rates and currencies, as well as special requirements of respective national companies and customer segments. 

The MVP went live in the Netherlands, Belgium, Germany, Poland, Czech and Slovak Republics and Canada. Further international subsidiaries will follow soon. The next steps include the expansion of cross-selling and up-selling opportunities, the integration of CRM and campaign management, and the support of orders by sales staff.  

This state-of-the-art commerce solution has been implemented by Wundermann Thompson Commerce.

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