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~ Ranpak ~

“Also, there is the matter of what the customer will expect believe our supply chain will have to change while we go
concerning delivery times for the near future. Because if we forward.”
look at our business from an isolated perspective, we are,
more or less, the only ones selling Søstrene Grene products. Finally, if you had the opportunity to give one piece
And if you want to buy a Søstrene Grene product, you have of advice to someone who wants to start a cross-bor-
to buy it from sostrenegrene.com.” der operation, only one piece of advice, what would
that be?
“So, in our perception, we believe that we are not so much “If I had to give a piece of advice to someone who wants to
under the pressure of delivery times, like other retailers. start doing business with cross-border operations, I would
Because if you want something from Zalando but you do say: do it right from the start. From the very beginning. Do
not get it on time, you can go to Asos instead. And that is not start until you can do it the right way. Because there
not our case. Our perception is that we do not have to be are so many special different things in each country, that
under so much pressure regarding the delivery times... but if you don’t get them right, you will be out of the market. I
the very big question for us is: can we still get by with this still recall when we started to expand and the challenges we
in the future? Or will the general market perception keep faced. For example, one of the things we quickly learned is
pushing into faster and faster delivery times?” that each market—each country—has its own particularities.
And that you cannot, and should not, overlook these
“And I’m not sure we can get our way around not keeping particularities when you start. Because believing that you
with that. And then the big question will be for us: can can just simply start operating in that market without taking
we still service those six or ten countries from Denmark? into consideration its specific conditions, like, for example,
Or will we need to delocalise or decentralise our supply having PayPal as a payment option in Germany, you risk
operation? So we have a northern European operation and a losing customers for good by losing them at the very
southern European operation? Or we have, maybe, one big beginning. So, do it right from the start.” Claus concludes. ••
central location and some different hubs in metropolitan
areas? I cannot give an exact definition right now, but I do

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