Fashion platform Zalando launches its beauty category in Switzerland. The launch on December 11th will be followed by a local online campaign in January 2020. Starting this day in December, all Swiss consumers are able to shop the Zalando Beauty assortment which consists of more than 4000 products for women and men.
Lisa Miczaika, Vice President Central Europe at Zalando, is excited about the launch: "The beauty market in Switzerland is growing each year, with personal care products being the category Swiss customers spend the most money on. However, only 21% of purchases in the beauty and personal care market in Switzerland are made online. This offers a massive opportunity for Zalando to serve the demand of Swiss customers and become their starting point for fashion and lifestyle.”
The launch of Zalando Beauty will be accompanied by an online campaign with local celebrities and influencers. It will include Zoe Pastelle, Sara Leutenegger, Kevin Lütolf and Mario Schönmann.
Zalando Beauty first launched in the category 'women' in Germany in March 2018, followed by the category 'men' in October 2018. It was later rolled out to Poland and Austria at the end of 2018. In March 2019, Sweden, Denmark, France, Belgium, and Italy followed.
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