Zalando chooses Eloisa Siclari as the new general manager for Spain and Italy

German fashion company Zalando has appointed Eloisa Siclari as the new general manager for the Spanish and Italian markets. Siclari will take over the position of Riccardo Vola, who has led the company's operations in Southern Europe.

Zalando's objective with this change is to “reinforce the company's relevance in Spain and consolidate its position as a leader in the sector,” according to the specialized media Moda.es. 

The company has decided to bet on internal talent, as Siclari has worked at Zalando since 2021. She started as marketing director for Italy and Spain, and in 2023, she became global marketing director.

Who is Eloisa Siclari? 

Eloisa Siclari, Zalando's new CEO for Spain, has a strong academic background, with a degree in International Business and Engineering and a master's degree in Industrial Engineering. As for her professional career, she has accumulated experience in renowned companies such as Segula Technologies, where she worked as a consultant, and Procter & Gamble (P&G), where she excelled as Purchasing Manager and later as Brand Director. Before joining Zalando, she played a key role at VF Corporation.

Zalando is undergoing several changes, such as the acquisition of the German retailer About You and its recent announcement of a reduction in the return period. Aspects with which it would be looking at other directions to continue growing and maintain the positive numbers already achieved at the end of the third quarter of last year, reaching sales of 2,388 million euros, which represented a growth of 5% over the same period of 2023.

Zalando's revenue is going down?  

In 2023, Zalando reported a revenue of €10.1 billion, marking a 1.9% decrease from the previous year. The company's Gross Merchandise Volume (GMV) also saw a slight decline of 1.1%, totaling €14.6 billion. Despite these reductions, Zalando achieved a significant improvement in profitability, with adjusted EBIT rising to €350 million from €185 million in 2022, resulting in an adjusted EBIT margin of 3.5%, up 1.7 percentage points from the previous year. 

Still, in 2024, Zalando experienced a rebound in its financial performance. For the twelve months ending September 30, 2024, the company reported a revenue of $11.2 billion, representing a 2.26% increase year-over-year. This growth trajectory was further supported by a strong third quarter, where revenue rose by 6.07% compared to the same period in the previous year.