Zalando launches in Lithuania, Slovakia and Slovenia. Giving customers access to the most comprehensive fashion assortment in those markets and offering the known and loved Zalando convenience in delivery, payments and returns. With the Zalando platform becoming available in those markets, customers can now shop brands such as Topshop and Lindex directly from their devices, among many others.
Customers in the three countries will benefit from free deliveries and free returns for up to 30 days after purchase. They will further be able to choose between the preferred payment options in each market and experience the Zalando platform. This includes as pre and post-purchase customer support, in Lithuanian, Slovakian and Slovenian.
“We are very excited to welcome customers in Lithuania, Slovakia and Slovenia, bringing them the most exciting fashion choices with the best convenience proposition and experience in their markets. For us, the launch of our platform in the three countries is a major step toward being the Starting Point for Fashion in Europe and opening up the Zalando universe to even more customers,” says Lisa Miczaika, Vice President Central Europe at Zalando.
Growth opportunities for brands
The expansion to the three new markets also represents additional growth opportunities for brands. Existing brand partners that already operate internationally via the Zalando platform will be able to connect with many new customers. In addition, they will be able to start to build deep and strong relationships. Local brands in the three new countries can apply to join Zalando’s Partner Program. They can start selling their products online across Europe via the platform. This way Zalando is supporting the local industry growth and its internationalization while complementing the brands’ digital strategies.
Over the next few weeks, the fashion marketplace will launch localized social-first marketing initiatives with local influencers. Moreover, they will launch partners in all three countries to engage with new customers in a relevant and meaningful way. Zalando will further expand to Croatia, Estonia and Latvia this year, and Hungary and Romania in 2022.