76% of Spanish users claim to make more purchases online now than before the COVID-19 outbreak, according to Ipsos Digital. Half of Spaniards even make purchases online at least once a week.
50% buy online at least once a week
Although virtual shopping is a habit fully established in Spanish society, the current situation has made it a frequent reality. Half of Spanish users claim to make purchases online at least once a week. 15% of this percentage do it several times a week. Meanwhile 43% of those surveyed confirm doing it at least once a month.
Regarding the electronic devices used to make purchases in a remote way, users prefer the smartphone as the first option (66%). This is followed by the computer or laptop (50%), and lastly the tablet (16%).
73% of Spaniards have invested in technology
The ranking of products most purchased on the Internet, during the last year, places clothes and accessories in first position (64%) in Spain. This is followed by technology (46% ) and beauty products, cosmetics and perfumes (35%). In addition, catering and food delivery (33%) and purchases in supermarkets (27%), are in fourth and fifth position respectively.
Since the beginning of the COVID-19 outbreak, 73% of Spaniards have invested in technology above €300 on average. Furthermore, 27% of users have spent between €200 and €500 on technology products. Lastly, 24% between €100 and €200, being the majority trends.
Regarding the number of electronic devices purchased, during the last year 1.4 devices have been purchased on average in Spanish households. Accessories, such as webcams, speakers or microphones (29%) and smartphones (25%), were the products most purchased by Spaniards during the last Black Friday.