5 Top features for your eCommerce B2B

By our partners at LogiCommerce - The B2B sector is undergoing a digital transformation, and the eCommerce is the ideal channel for them to save on operating costs, reduce management time and to grow faster.

Productivity is the key to profitability. This is why B2B companies are turning to the online sales channel to make purchases more cost-effective and efficient.  

B2B eCommerce platforms provide fast, easy, and real-time access to data and updates on inventory, product catalogs, and much more to improve daily workflows and make them more accurate since all the information is centralized in one place thanks to the online channel. eCommerce also makes it easier to track results and measure KPIs. 

So, what features should you consider when digitizing your B2B?

1. Personalized shopping cart and product catalog  

Providing easy access to your products and creating a seamless checkout will save your customers time and enhance their experience. In the B2B sector, it is particularly important to present your catalog in a clear way showing all the information related to your products such as images and/or videos, instructions, product descriptions, price, shipping method, return policy, and reference number, and others. 

• Customized Catalog per user group: Configure the catalog according to the user or user groups. 
• Minimum Order Quantity: Define the minimum and multiple order quantities according to customers or groups.
• Shopping Cart Detail: Break down all taxes, shipping costs, and costs associated with the payment method in the shopping cart and sales documents.
• B2B Payment Methods: Provide different payment conditions and methods based on customers or groups.
• Manual orders: Place orders on behalf of your customers easily with the Drag & Drop feature.

2. Prices and pricing policy

B2B pricing can be complex, so it is important that the platform you work with, allows you to configure rates, prices and discounts based on customers, customer groups, countries, and areas. Pricing should also reflect bulk purchasing options since this type of business model tends to buy in large quantities, so it's useful to offer discounts based on the volume of the order.  

• List Pricing Policy: Configure rates based on customers or groups and countries or areas.
• Pricing Policies: Define product prices by ranges calculated based on the percentage of variation, the general price or a specific customization.
• Geolocation Pricing: Configure specific prices according to the geographic location of the customers.
• Advanced Pricing Policy: Targeted pricing for specific customers or geographic areas in a multicurrency system.
• Pricing policy by Quantity: Set the base and offer prices for product quantity ranges (units).

3. Sales agent management   

Most B2B businesses have Sales Agents who manage several customers, make them special offers, place orders for them, etc. What if you could assign these Sales Agents to existing customer accounts in your eCommerce? This way, they will have an overview of the orders of each of their assigned customers and will be able to prepare carts for them or even make purchases on their behalf. You can also assign commissions to your Sales Agents.   

4. Shipping and logistics   

B2B companies have demanding delivery needs, especially shipping to several locations, splitting expeditions, and sending products from suppliers and warehouses. By using drop shipping, you will increase the delivery speed as well as shipping from different logistics centers.

• Multi-expedition: Generate multiple shipments of an order based on different logistic criteria such as warehouses, shipping carrier, and delivery times.
• Logistic Centers: Assign your warehouses to several logistics centers to effectively manage your deliveries.
• Warehouse Stock Rules: Set up the supply of stock from another warehouse if the linked warehouse with the highest priority does not have stock.
• Pre Order Products: Allow customers to pre-order upcoming products that are unavailable for immediate delivery and automate order processes according to your business rules.
• Warehouse Conditions: Define the geographical areas of influence of each warehouse to cover your shipments.

5. User experience

User experience is one of the most valued elements nowadays when selling products or service online. B2B customer experience should be as similar as possible to that of B2C; short learning curve, responsive web, user-friendly interface, and quality content. An eCommerce facilitates the opportunity for B2B's to sell and buy from any location and through multiple channels, offering highly personalized support and guiding the customer through the entire purchasing process.  

Customer experience is dramatically improved thanks to 24/7 accessibility to the online store, better product presentation because of the opportunity of incorporating images and videos, more detailed information, and payment and delivery methods flexibility.

• Repetitive Order Processing: Facilitate the ordering process with maximum efficiency by letting your customer repeat previous orders in only 1-click.
• Bulk Purchases: Allow your customers to quickly buy a list of products for each category, brand, or campaign.
• Advanced discounts segmentation and targeting: Customize shopping experiences through advanced discounts segmentation and targeting.
• Order tracking: Let your customers follow orders from their personal area or through a configurable tracking widget.
• Stock alerts: Send automatic emails to the list of customers that signed up for out-of-stock notifications when a product is back in stock

It's time for your B2B to start selling

LogiCommerce is the Headless eCommerce platform that helps you to reduce operational costs and improve your B2B & B2Cmanagement by connecting all your sales channels with a fully integrated solution and a single Control Panel.