By our partners at LogiCommerce - The B2B sector is undergoing a digital transformation, and the eCommerce is the ideal channel for them to save on operating costs, reduce management time and to grow faster.
Productivity is the key to profitability. This is why B2B companies are turning to the online sales channel to make purchases more cost-effective and efficient.
B2B eCommerce platforms provide fast, easy, and real-time access to data and updates on inventory, product catalogs, and much more to improve daily workflows and make them more accurate since all the information is centralized in one place thanks to the online channel. eCommerce also makes it easier to track results and measure KPIs.
So, what features should you consider when digitizing your B2B?
Providing easy access to your products and creating a seamless checkout will save your customers time and enhance their experience. In the B2B sector, it is particularly important to present your catalog in a clear way showing all the information related to your products such as images and/or videos, instructions, product descriptions, price, shipping method, return policy, and reference number, and others.
B2B pricing can be complex, so it is important that the platform you work with, allows you to configure rates, prices and discounts based on customers, customer groups, countries, and areas. Pricing should also reflect bulk purchasing options since this type of business model tends to buy in large quantities, so it's useful to offer discounts based on the volume of the order.
Most B2B businesses have Sales Agents who manage several customers, make them special offers, place orders for them, etc. What if you could assign these Sales Agents to existing customer accounts in your eCommerce? This way, they will have an overview of the orders of each of their assigned customers and will be able to prepare carts for them or even make purchases on their behalf. You can also assign commissions to your Sales Agents.
B2B companies have demanding delivery needs, especially shipping to several locations, splitting expeditions, and sending products from suppliers and warehouses. By using drop shipping, you will increase the delivery speed as well as shipping from different logistics centers.
User experience is one of the most valued elements nowadays when selling products or service online. B2B customer experience should be as similar as possible to that of B2C; short learning curve, responsive web, user-friendly interface, and quality content. An eCommerce facilitates the opportunity for B2B's to sell and buy from any location and through multiple channels, offering highly personalized support and guiding the customer through the entire purchasing process.
Customer experience is dramatically improved thanks to 24/7 accessibility to the online store, better product presentation because of the opportunity of incorporating images and videos, more detailed information, and payment and delivery methods flexibility.
It's time for your B2B to start selling
LogiCommerce is the Headless eCommerce platform that helps you to reduce operational costs and improve your B2B & B2Cmanagement by connecting all your sales channels with a fully integrated solution and a single Control Panel.
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