Amazon.com will launch its Prime subscription service in Brazil as it seeks to broaden its footprint in Latin America’s largest economy. Up to now, the marketplace giant has struggled against tough local competition.
In a bid to dislodge established local e-commerce rivals including Magazine Luiza and Mercado Livre, Amazon is offering Prime subscribers unlimited nationwide free shipping and maximum 48-hour delivery time in over 90 congregations for goods ranging from clothes to electronics.
Subscribers will also have access to movies, music, and digital books and magazines on the Prime platform, as Amazon looks to compete with online streaming services like Netflix. The Prime launch represents Amazon’s boldest move in Brazil, where it launched in 2012 as a bookseller before adding other products to the platform.
Struggling in the market
Amazon struggled to make it in the Brazilian market with analysts flagging logistical, tax issues among the challenges the U.S. giant has had to overcome before launching more products and services. The Brazilian Prime package will cost 9.90 reais ($2.42) a month, or 89.00 reais a year.