Swedish video shopping service provider Bambuser announced that it has partnered with Italian online luxury retailer LUISAVIAROMA.com. Bambuser will enable Live Video Shopping on the fashion retailer's platform.
The first stream will contain an exclusive behind the scenes look from Milan of the David Beckham DB eyewear collection by Safilo, sold exclusively at LUISAVIAROMA. This will be followed by a series of capsule collections and fashion week activations. The international online LUISAVIAROMA platform is visited by more than five million visitors per month. It is available in nine languages and ships worldwide. The site features a selection of top established designers as well as young emerging talents. Amongst them are Balenciaga, Vetements, Off-White, J.W. Anderson, Balmain, Dolce & Gabbana, Gucci, Saint Laurent, Valentino and more.
The fashion retailer aims to push the boundaries of luxury retail online and offline. The partnership with Bambuser aims the further strengthen its digital retail position. Nicola Antonelli, CMO of LUISAVIAROMA, comments: "With the foundational belief that clients are looking for experiences rather than just products, we strive to always be in the forefront. We are very excited to launch Live Video Shopping to our audience and taking shoppable live video to the luxury segment." Maryam Ghahremani, CEO of Bambuser is very happy to launch the live video shopping experience with the fashion retailer.
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