Pull&Bear is launching PBShuffle, a new video marketing strategy

March 1, 2024 by
Frank Calviño

Pull&Bear is launching PBShuffle, a new shopping experience focused on vertical video, and offering video purchasing. This platform will be available on Pull&Bear's iOS and Android app. 

From now on, with this novelty, the company will offer its users two parallel experiences: the usual navigation through the home, menus, and product grids with entertainment and an innovative shopping experience from short videos.

With this new service, Pull&Bear aims to stay connected to Generation Z, as they can see how the clothes adapt to the movement and different bodies of the models. In this way, they will get a greater perspective than a photo. They will also be able to visualize various possible looks and discover exclusive garments from the chain or hauls from content creators.

Pull&Bear is pushing a global ‘video fashion’ strategy 

On the other hand, this environment will be updated weekly with new products. This might prove to be a challenge, considering the vast array of regions and cultures in which the video marketing platform is set to operate. 

To use this new feature, users will only need to download the app. PBShuffle is already available in sixteen countries, including Spain, Portugal, France, the United Kingdom, Italy, Germany, Turkey, and Mexico

Also, the new functionality will allow for engagement strategies, such as allowing visitors the option to save their favorite looks in their product wish list, create an inspiration map, or go directly to the product to purchase it.

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