By Bleckmann - Bleckmann the leading logistics and supply chain management partner for fashion and lifestyle brands, is pleased to announce the expansion of its strategic partnership with the UK-based Blakely Clothing. This renewed collaboration comes at a pivotal time, as Blakely prepares for a new phase of international growth and operational scale-up, particularly across the European market. Founded in 2012, Blakely Clothing has rapidly evolved from a grassroots business into a dynamic, digitally native fashion brand.
HQ in Norfolk
The company employs over 120 staff and remains privately owned and headquartered in Norfolk, UK. Blakely first partnered with Bleckmann in 2021 during the height of the COVID-19 pandemic. Travel restrictions forced CEO Gareth Newman and COO Andy Gale to base key fulfilment decisions on trust and reputation. The results have since validated that decision, with Bleckmann successfully managing EU fulfilment, delivering operational excellence and enabling the brand to focus on strategic development.
UK and EU growth
Now, as Blakely shifts its focus toward achieving parity in growth between the UK and EU markets, the need for a scalable and professional third-party logistics (3PL) framework is greater than ever. With Bleckmann’s extensive footprint, market experience, and integrated fulfilment capabilities, the company is ideally positioned to support Blakely’s European expansion goals. “Blakely is growing at a pace that demands mature, high-performance logistics solutions,” said Erik Janssen Steenberg, manager business development at Bleckmann.
Fast and reliable
“Blakely’s next phase calls for an agile and collaborative partner that can ensure fulfilment consistency while enabling international growth”, said CEO Gareth Newman. Andy Gale, COO at Blakely added: “We’ve built this relationship on trust, shared values, and a results-driven mindset, as we expand further into Europe, Bleckmann is a critical enabler of our customer promise: fast and reliable delivery of products people love.”
Working together
Despite Blakely’s deep-rooted commitment to its Norfolk base, where it retains control over domestic operations and regional employment, Bleckmann will now work closely with the leadership team to professionalise cross-border supply chain operations. All international operations will be handled by Bleckmann’s key facilities in Kruishoutem (Belgium) and Lutterworth (UK), laying the groundwork for a comprehensive and future-ready logistics strategy.
About Blakely Clothing
Blakely is a lifestyle brand dedicated to making you feel and look good. Established almost 10 years ago in the UK, it’s part of a new age of online commerce, making waves in both men's and women's fashion across the world. Blakely was founded by Gareth Newman in his childhood bedroom in Melton Constable and has since grown into an international brand with more than 300,000 followers on Instagram. At Blakely they strive to encourage our community to look and feel their best, every single day. Being an anti - fast fashion brand, we create timeless clothing designed beautifully with super soft fabrics that will be sure to last. Blakely is the friend that wants the best for you, they support and inspire to retain their customer base to build a like-minded community. Progression sits at the heart of everything Blakely does. For more information, visit www.blakely.com
About Bleckmann
Bleckmann is a market leader in supply chain management (SCM) services for fashion and lifestyle brands. Founded in 1862, Bleckmann evolved from a transportation company to a provider of complete supply chain solutions with specific expertise in e-fulfilment. From its strong base in Europe, the company expanded into the US and Asia, enabling Bleckmann to serve clients around the world. Its investments and extensive experience in IT solutions ensure that Bleckmann offers a unified platform to its clients worldwide. Around 6500 team members are ready to support Bleckmann's clients and fulfil their promises every day. With sales of 641 million euros (revenue 2024), Bleckmann has the scale and flexibility to provide world-class solutions for its clients. For more information, visit www.bleckmann.com
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