Canada and UK are US sellers’ strongest cross-border markets

January 9, 2017 by
Janine Nothlichs

Over a third of US on-line merchants are selling across borders (36%) and the majority have a dedicated business website (69%). Just over half of cross-border sellers (53%) and 40% of domestic-only sellers use online marketplaces – with eBay & Amazon being the most commonly used. These are some of the results published in the PayPal Cross-Border merchant Research 2016.

Furthermore, the survey discovered that roughly half of merchants’ websites have a mobile specific version (54%) and merchants are placing more importance on having solutions for smartphone than they are on tablet solutions. 1 in 3 merchants track which device shoppers are using, and from this it is clear that ‘traditional’ desktop/laptop purchases still have the largest share of sales, followed by smartphones.

Canada and the UK are US merchants’ strongest cross-border corridors, with Canada alone providing 41% of CBT revenue. Europe is the most accessed region outside North America and represents 25% of CBT revenue 10 countries together provide 77% of the CBT revenue 1 in 3 merchants who currently only sell domestically intend to start selling cross-border in the next year.

Continued Social media & search engine optimisation are the most popular methods for driving cross-border trafc For domestic-only sellers, the risk of fraud from foreign shoppers is the no.1 concern about CBT, and for all merchants the issue of shipping is a key concern Cross-border sellers believe shipping costs are the no.1 reason for foreign shoppers to abandon a potential online purchase.

Read the full report here

Text: PayPal

Tagged with:
Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.