Crossing borders by going viral

For (almost) every marketer the dream is to go viral with their marketing campaign. But this is not easily achieved. There are different factors that play a role in whether your campaign goes viral or not. In this article you will read about what going viral actually means and how you can make a viral campaign.

What is a viral campaign?
Going viral is the process where your audience shares your content with others, this new group shares it with still other people and so on. This chain of sharing content is calculated through a simple formula: the reproduction ratio. If you want your campaign to go viral this ratio should be higher than 1 (>1) meaning that every person that comes across your content shares it with two or more people and those people in turn will also share it with two or more persons. This will grow your reach exponentially and is known as going viral. Source: Practicalcommerce

How to set-up a viral campaign?
Setting up a viral campaign is no easy task and a lot of elements will be out of your control but if you want to set up a viral campaign here are some guidelines that can help you.

Set a goal
What do you want to attain by going viral? More brand recognition, build an email list or collect more customer data. Setting a goal can help you determine how you approach the viral marketing campaign you are going to launch.

Expect growth
Going viral will lead a lot of traffic to your website. Be adequately equipped to cope with all the traffic and demand that will be generated by your campaign. Source: SeoSitecheckup.com

Connect with your message
Create Visual and appealing message that connects on an emotional level. Let your audience feel happy, make them interested or shock them, it all depends on the goal you have set for yourself. Source: Smallbizztrend

One of the best viral media campaigns to date. Evian connects emotionally with this video and simultaneously launched a mobile application where users could make themselves a baby.

https://www.youtube.com/watch?v=pfxB5ut-KTs

Sharing
Lastly provide an easy way to share your message or make it a call to action to share. Give your audience something special when they share or make it as easy as possible and you will reach lots of people with your campaign. Source: Sproutsocial.

 Of course a Viral marketing campaign is highly dependent on other factors and there are always factors you cannot influence. To read more about viral marketing head on over to the Viral Marketing topic on EcommerceWiki.org.