The European Commission yearly researches and publishes the situation and behaviour of consumers in the Digital Single Market in its Consumer Scoreboard. Both consumers and businesses are benefitting from the increasing number and volume of online sales. However, many barriers remain. According to the Consumer Conditions Scoreboard, only 12% of businesses sell online to consumers in other EU countries. Consumers continue to feel considerably more confident buying online from their own country (61%) than from other EU countries (38%).
Why? This Infographic sums up some of the possible reasons: