As in many markets, e-commerce is growing in Denmark. Research by RetailX forecasts the market to be worth €21,45 billion by the end of 2020. If this becomes reality, it is an increase of 10% compared to the end of 2019.
In 2019, the total e-commerce turnover in Denmark tallied €19.5 billion. Despite a solid 10% forecasted growth, this would be the lowest growth percentage in years.
Online payment methods: Dankort
Every e-commerce consumer has its own favourite payment method. In Denmark, the most used online payment method in 2019 was Dankort (62.9%). Other common-used payment methods are Visa (15%) and Mastercard (12.5%). The research forecasts that online wallets will sharply increase in popularity. At the same time, the number of online payments by cards will decrease. Other payment methods that are expected to grow are bank transfers and e-invoice.
Order online every month
The Danes love to buying online. According to the research, most Danish online shoppers order online a few times a month (27%). Many other consumers do this once a month (24%), while 18% does this once every three months.
In Denmark, buying cross-border online is a common thing to do. More than half of the consumers (51%) is happy to shop online abroad. This can be concluded from 2019 figures. This is higher than the average in Europe, where the share of cross-border shoppers is 45%.