Direct Link Report: A look at e-commerce in Germany

January 20, 2022 by
Frank Calviño

As in previous years, Germany is one of the strongest e-commerce markets in Europe. 62,1 million consumers shopped online in 2021, representing 94% of the population that shops online. The most common products purchased online were clothing and footwear, followed by pharmacy products and home electronics. 

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38% of consumers have shopped more online due to the pandemic. But what will happen after the pandemic? 21% of consumers say they will shop less online. 

When it comes to delivery to German customers, there are the following questions to answer: What is the preferred delivery method? What is important to customers in terms of speed, delivery costs, and the willingness to pay more for more eco-friendly delivery? 

Key delivery factors for German customers 

For German customers, the cost of delivery is the most important factor, followed by fast delivery and the possibility to choose the place of delivery. 32% of customers surveyed would be willing to pay more for eco-friendly delivery, this puts the Germans far ahead in a European comparison after  Italy. The preferred delivery method in Germany is Home delivery with signature, followed by Home delivery without signature. Only a small percentage would choose the option to collect the product from a parcel machine. 

You can gain further exciting insights in the latest e-commerce report from Direct Link. Download the E-Commerce Report 2021 for free.

Direct Link is there for you as a competent and reliable partner for cross-border deliveries and fulfillment - in Germany and worldwide. Fully owned by PostNord, Direct Link delivers to 160  countries daily and currently has operations and local personnel in Sweden, Germany, the UK,  Poland, the US, Brazil, Hong Kong, Singapore, and China. Reach out for a request on your deliveries! 

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