Over the past month online shopping has outstripped all other forms of spending. More than half of European shoppers (57%) say that they are shopping online more than ever according to a research done by Mastercard.
People across Europe have been using the extra time indoors as an opportunity to learn new online skills. Around 37% have started to use online banking. More than a quarter (28%) are learning to manage their health and get their medicines online. In addition, 31% is learning how to cook through online tutorials.
Shopping for essentials online has increased with 36%. Some of the most popular trends include notable spikes in buying books (32%), hair clippers (19%) and fitness equipment (13%). Online shopping habits also seem to mirror real life behaviors. 81% typical in-store bargain hunters are spending hours searching different sites to find the best deals. 66% self-confessed window shoppers are regularly creating wish lists but do not always buy the products. 51% of new online shoppers say they remain loyal to real life counterparts.
Almost all of the online shoppers (87%) is careful about what and where they shop online. 65% says they worry about becoming a victim of online fraud or 'scamming'. To maintain payment safety online, 81% of Europeans tend to stick to familiar retailers. 80% of European shoppers check the site or buyer reviews and 31% will contact new or unknown sellers before purchasing.
“We are all adjusting to a new way of living and are understandably shopping more online, though it’s not just for essentials but for virtual experiences ranging from films to fitness too. Tough times can bring out the best in us and we can take comfort and heart from the increases in people donating online and the huge numbers of people learning new ways to manage their day-to-day lives online. Now more than ever people need access to the digital economy and all of us at Mastercard are constantly working to make the online shopping experience more simple, seamless and secure for everyone, whether you’re shopping for essentials or experiences", says Mark Barnett, President, Europe at Mastercard.
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