Legal fragmentation, taxation systems (VAT) and logistics/distribution remain the three most difficult barriers to overcome for online merchants selling abroad according to the “Cross-border E-commerce Barometer”. Following on from last year’s successful survey on barriers to growth of the European online sales industry, Ecommerce Europe launched the Barometer amongst its European-wide membership base at the beginning of 2016 to measure the barriers online merchants still face when trying to expand their business cross-border in Europe.
As the voice of the e-commerce industry, Ecommerce Europe provides EU policy makers and companies with first-hand information and workable solutions for the main obstacles online businesses face when trying to sell goods and/or services in other EU Member States. “We have to make sure that we do not make things more complex for the online sector. The Barometer is a useful tool to identify exact problems and assess developments in the e-commerce market following policy initiatives taken at EU level”, declared the Secretary General of Ecommerce Europe, Marlene ten Ham.
The Barometer analysis report examines more in-depth each of the three main barriers to cross-border e-commerce in order to provide detailed and evidence-based facts & figures about the issues which - according to online merchants - require immediate attention and solutions. Furthermore, this year’s study has a dedicated part to merchants’ attitudes towards the increasing globalization of e-commerce. Most of the companies that replied to the survey believe that the globalization of e-commerce will foster unfair competition between EU and extra-EU online merchants.
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.