Klarna launches in Poland

Swedish fintech company Klarna has entered Poland last week. The company launches its ‘buy now, pay later’ service in collaboration with H&M. Klarna has been building its presence in Europe in the last years and this is their latest expansion.

Klarna is now officially active in Poland. With a new office in Warsaw, the payments company launches its service in the country while collaborating with H&M. The payments company expects to offer their payment service to other retailers in Poland soon.

“I am thrilled to launch Klarna in Poland. Our goal is to empower Polish consumers to shop, pay and bank in a smarter way that truly fits their lives”, says Sebastian Siemiatkowski, CEO and co-founder of Klarna.

"It is a special launch for me, as my roots are Polish and I’m happy to see that the e-commerce sector has become a driver for the local economy. Klarna is here to amplify this momentum. We are starting with our long term partner H&M, but our commitment is to be a growth partner for all Polish merchants, big and small, and work together to build a loyal and satisfied customer community around their brand,” he adds. 

Demand for a pay later option

Klarna launches in Poland at a time when e-commerce is rapidly developing. According to Klarna in Poland, 96% of the online population has made an online purchase during 2021 (this finding is consistent across all age groups). 33% are shopping online weekly. In addition, 59% says they would only shop online if they had to choose.

Furthermore, there is a huge demand for being able to pay after delivery. 29% say they would have used “Pay later” for their latest purchase if available. Meanwhile three in four (77%) know about the option, but only one in four have tried it. 69% would trust a retailer more if it offered a pay later solution and 62% believe they would return as a customer more often.

Developing Klarna's presence

“Shopping at H&M should be convenient, relevant and inspiring and we are happy to now offer fashion fans in Poland a convenient way of paying for their fashion finds. Through the partnership with Klarna, we have developed an H&M-payment solution that offers our fans a truly modern shopping experience no matter where and how they choose to shop” says Mehmet Arisoy, H&M Country Manager in Poland.

Klarna will develop its presence in Poland with a local team and office in Warsaw. Adding to its European offices in Germany, the UK, the Nordics, the Netherlands, Belgium, Spain and Italy.